Startups are a breath of fresh, disruptive air to many industries that are rife for renewal. We have had the pleasure over the last few months to work to name and brand a startup concept that would bring humongous change to the food chain we all take part in everyday. We worked to take the business plan behind Specialty Commodities, Inc and develop it into a new brand known as Hivalgo. Take a look at www.hivalgo.com to find out more.